OneBeacon Government Risks (OBGR) has grown significantly since it was founded seven years ago– especially when it comes to its marketing. The group frequently exhibits and speaks at association conferences, sponsors events, authors bylined articles for trade and industry publications and is very active on social media platforms like Twitter and Instagram.
With such an active marketing program, the team felt it was the right time to take stock and review and reevaluate it’s messaging. Over a span of several months, the group worked with Marketing and Communications to execute a brand initiative, with the aim of creating a crisp and clear message in the marketplace through communications and visual marketing. And on May 28, OBGR leadership unveiled the results to employees.
