It has been over a month since we officially became a part of the Intact family. We have been pleased by the positive reactions from our producers as well as the enthusiasm shown by all of you! As we move forward as a leading North American specialty insurer, we appreciate that you may have some questions regarding OneBeacon’s branding. Here is an overview:
- Brand Name– Our business will continue to operate as OneBeacon in the U.S. and as Intact Specialty Solutions in Canada.
- Boilerplate– New language was added to our “About OneBeacon” company description, noting that we’re an Intact company. This language appears on our websites, marking materials and news releases.
- Websites– Additionally, we’ve added a graphic to our websites that identify us as “an Intact company.”
- Marketing material– No changes to the “look and feel” and we are not adding Intact’s logo—at this time. However, all material that includes the “About OneBeacon” boilerplate should reflect the new language clarifying our Intact ownership.
- Email signatures– No changes are necessary; please continue to use your business unit or corporate branded signature. For templates and instructions please visit the Marketing and Communications intranet page.
During our transition planning we collaborated with Intact to develop this near-term approach, which acknowledges the awareness of our respective brands in the U.S. and Canadian markets, while clearly indicating our relationship to Intact.
If you have any questions, please reach out to the Marketing and Communications team at communcations@onebeacon.com.